Egglife Foods Seeks to Flip the Tortilla Category on its Head, Continues Expansive Retail Growth in 2021
Category Disruptor, egglife® egg white wraps, Rapidly Expand Distribution Across the U.S., and on Track to Double Retail Distribution by End of Q1 2022
CHICAGO, Ill. (November 17, 2021)- Egglife Foods, the innovative food company reimagining carb-heavy foods, will finish out the year with continued retail expansion, disrupting the category in over 100 unique retailers, with 10,000 committed doors across the United States and Puerto Rico.
Since the launch of Egglife Foods in October of 2019, the company has continued to garner the interest of retailers nationwide with its debut, innovative egglife® product, a better-for-you wrap that provides consumers taste, nutrition and versatility. In the first year in market, the company increased the number of retail locations where egglife is available from 173 to 2,358. As the company reaches the end of its second year in market, egglife is available in over 5,500 retail locations across the U.S. with another 4,500 locations launching by the end of Q1 2022, tripling distribution in just over one year.
Recent retail expansions include expanded availability with The Kroger® Company in Michigan and Atlanta, Walmart expansions across multiple regions, expansion at Super Target locations nationwide, distribution at Ahold stores such as Giant Foods and Stop & Shop and distribution at Wholefoods Southwest.
“At a time when consumers are going for tried-and-true products and not typically sampling or even picking up new products on shelf, Egglife has been receiving exponential growth during the pandemic — and retailers are noticing,” said Ross Lipari, chief sales officer at Egglife Foods. “Egglife is a true category trailblazer, taking tortillas traditionally filled with carbs and transforming them to a nutritious, zero sugar, low-carb option. And unlike other better-for-you alternatives, the taste and versatility of egglife wraps keep our consumers coming back as loyalists.”
In 2021, Egglife Foods expanded its portfolio of products with the launch of the everything bagel egglife egg white wrap, as well as launched its direct-to-consumer website, which was the most successful first month of a DTC launch that Kehe, a major distributor that 80% of newly launched items go through, has ever executed. Egglife Foods is also continuing to strategically build out its industry-leading leadership team with the addition of Stephanie Artnak Everett, Chief Legal & Human Resources Officer, and Shellie Davis, Chief Financial Officer in 2021.
“We’re thrilled with the growth we’ve seen over the past two years, and our trusted relationships with our retail partners makes all the difference,” said David Kroll, chief executive officer of Egglife Foods. “egglife egg white wraps provide a unique, and much needed, alternative to tortillas — and with the demand we’re seeing, it’s clear this is what consumers continue to crave. This is only the beginning for Egglife Foods and we look forward to the opportunity to continue innovating and growing in the years to come.”
To find egglife egg white wraps in a store near you, visit our store locator at https://egglifewp.wpengine.com/store-locator/ or shop directly at shop.egglifefoods.com. To learn more about Egglife Foods, visit www.egglifefoods.com.
About Egglife Foods
Egglife Foods is reimagining the future of food by harnessing the power of eggs to transform traditionally flour-based foods. The company was created in 2017, motivated by a desire to modernize nutrition and champion better wellness without sacrificing taste. Two years and over 2,000 recipes later, egglife® egg white wraps were hatched. Made with cage free egg whites and just a few simple ingredients to provide a simple, delicious, nutritious alternative to traditional tortillas, egglife® egg white wraps are The Perfect Wrap® for consumers looking for a versatile, low-carb, high protein option. The wraps are available in five flavors – original, everything bagel, italian style, rye style and southwest style – and are produced at Egglife’s own facility, in Wolcott, Indiana. egglife wraps are available on egglifefoods.com, Amazon Fresh and in the refrigerated section at over 5,500 retail locations across the U.S. and Puerto Rico. More information is available at egglifefoods.com or on social media: @egglifefoods.